The internet is full of bots, but there are some that stand out as truly unique. The latest buzz-worthy AI is ChatGPT, which uses artificial intelligence and machine learning to create human-like responses to questions and other prompts from users.
Want ChatGPT to explain nuclear fission in the style of a limerick? Done. Write a five-paragraph essay about Roman aqueducts? Absolutely. While it can supply hours of entertainment, this free chatbot has endless possibilities for real-world applications as well. So, how can we use this amazing app for marketing? Let’s check it out.
What is ChatGPT?
ChatGPT is a language processing tool that allows users to interact with an AI-driven chatbot in a natural-feeling way. Instead of awkward phrases, you’ll get beautifully written answers to your questions that feel like they actually came from another person.
In her article for ZDNET, Sabrina Ortiz explains that this “language model can answer questions, assist you with tasks such as composing emails, essays, and code.” This is great news for marketers because it can help create fresh ideas and high-quality first drafts for any number of projects.
How can you access ChatGPT?
If you’re ready to test out this scary-good chatbot for yourself, all you have to do is create an account with OpenAI. Because ChatGPT is still in the research and development phase, you can access it now for free and interact with it as much as you’d like.
Why Is ChatGPT So Popular?
People are going crazy over the human-like responses they’re getting with ChatGPT. Unlike asking Google to answer a question and hoping that someone, somewhere has created an article to help, ChatGPT can analyze each specific question and create an answer using its knowledge.
Part of the fun with any new technology is trying to “break” it as well. People have been fascinated with trying to get around some of its use parameters, such as avoiding violent or dangerous content. This brings up a whole host of questions on the ethics of this technology and how it can be used.
What can you do with ChatGPT?
A whole lot. In addition to what we’ve already mentioned, ChatGPT can explain complex ideas in simple terms, create detailed descriptions of artwork, and write in-depth pieces on any number of topics. It can also remember the interactions it has had with a user in conversation and learn from it.
This tool can even give you creative ideas for a 10-year-old’s birthday party or Christmas gift ideas for your loved ones. We asked ChatGPT for a list of 12 appetizers with wine pairings, and it delivered perfectly! Baked brie with honey and nuts paired with a Chardonnay? Yes, please!
You can also use this model when coding your own apps, like customer service chatbots, to create personalized experience for your customers.
How Can You Use ChatGPT in Marketing?
ChatGPT is an innovative and exciting new tool that can be used for various marketing purposes. Its ability to generate human-like responses to questions and prompts makes it a valuable tool for creating engaging and personalized content for your audience. Here’s how you can use it in marketing right now.
Writing
Marketing is all about communicating your message to your target audience, so ChatGPT is a fantastic tool to help you beat writer’s block. Just enter specifics about your product to create the first draft of almost any written content. Here are a few examples:
- Social media captions
- Blog posts
- Ad copy
- Emails
- Customer support responses
- Video scripts
- Web copy
- Sales letters
- Product descriptions
- Meta titles and descriptions
Disclaimer! Not everything created by ChatGPT will be correct or on-brand. It should generally be used as a tool to generate ideas and first drafts.
Personalization
ChatGPT can be used to generate personalized marketing messages and content based on user data and preferences, such as product recommendations or personalized emails. By creating a prompt with information on the type of client you’re trying to reach and their pain points, it can help you create a message tailored to your specific audience.
Idea Generation
Sometimes you just need help coming up with a new idea or two. If that blinking cursor is stressing you out, you can turn to this chatbot to get things moving. It can give you anything from marketing strategy ideas to a list of 80’s pop-culture references. However, it has little to no knowledge of anything after September of 2021, so keep that in mind as you work.
How Will You Use ChatGPT?
Content creation and idea generation are just a few of the many ways people are using ChatGPT. How will you use this cool new technology for your business? We’d love to hear about it! And if you’re looking for help with your marketing efforts, contact us to get started today!