Our 4-Step Approach

Our Approach

4 Simple Steps Designed to Get Results

Marketing campaigns should be tailored to your needs. This means starting with what you want to accomplish, setting baseline goals, and then planning and executing so you see results. And they can be scalable, too. Perhaps you want to start small, but then decide to expand along the way.

We’ve got you covered.

Our team leverages thoughtful strategy, thorough research, and open communication to create awareness and generate bottom-line results. Through our 4-Step Approach, we craft a unique campaign for your business that maximizes your return on investment.

Your business is our focus – your audience, your unique selling propositions, your goals.

Your company’s story matters

We Will Help Define Your Story

SweetWater helps you define your company’s purpose and tell meaningful stories about how and why your products and services are relevant in the marketplace. We get to know your business, its personality, and what it truly values. From that knowledge, we’ll develop strong written and visual identities that underpin your message across all mediums.

  1. Discover In this first step, you share your challenges, your vision, and your gaps. We simply listen. Once the issues have been discussed, we dig in and ask the hard questions to help establish the best course of action.
  2. Create a Plan. Once the discovery phase is complete, we collaborate with you to create a plan of action based on your goals, budget, and timeline. No two plans are exactly alike because no two companies are alike. Next, we assemble your specific SweetWater team of experts, making sure we are all driving toward the same goals. You can rest assured your team is working with you, and for you.
  3. Execute.In this step, your SweetWater team executes according to the approved plan. You’ll see results as the path begins to take shape along your specific timeline and budget. Every task we execute is tracked and compared with analytical best practices, allowing us to monitor our work against your goals. If changes need to be made, the path can be altered quickly. We work tirelessly to make sure your campaign is running smoothly and effectively.
  4. Realize Results. At the end of your campaign, we will review the results and determine the next steps. Sweetwater’s 4-Step Approach enables us all to work smarter and create more effective campaigns for better conversion rates and return on investment.