SweetWater’s Word for 2024

At SweetWater, we’ve embraced one impactful trend gaining popularity: setting a “Word for the Year.” This practice of choosing a word creates a sense of cohesion and helps align our goals under a unifying theme to create a baseline for … Continued

Creating a Sustainable Podcast

Guest post by Dr. Ryan Weber Many companies use podcasts to humanize their brands, connect with potential customers, and offer value-added content. For instance, Morgan Stanley’s Access and Opportunity podcast, which interviews people involved in inclusive innovation, has published 74 … Continued

Creating a Great Website in 5 Simple Steps

Creating a Great Website It might feel overwhelming trying to get your business or organization’s website ready for visitors. What kind of website do you need? And what will turn potential customers into ones that actually engage? Today, we’ll discuss … Continued

Using Social Proof to Reach More Customers

What is social proof? As humans, we are hardwired to learn from the experiences of others. Therefore, we often choose to trust others to help us make decisions when we may not know what to do. First introduced by Robert … Continued