In an era where attention spans are shrinking and the digital landscape is saturated with content, visual storytelling has emerged as a powerful tool to capture and retain audience attention. Leveraging images and videos in your content strategy can significantly … Continued
Graduation season is here, and many new graduates are getting ready to begin their careers in the marketing, public relations, communication, design, and advertising space. With so much competition out there, it can be challenging to stand out and make … Continued
Trade show season is a prime opportunity for businesses to showcase their talents, connect with potential clients, and stay on top of industry trends. However, success at trade shows doesn’t happen by chance– not with a cute giveaway. It requires … Continued
At SweetWater, we’ve embraced one impactful trend gaining popularity: setting a “Word for the Year.” This practice of choosing a word creates a sense of cohesion and helps align our goals under a unifying theme to create a baseline for … Continued
Thanks to social media, how we share information in 2023 looks different from how we shared information in 2003. The ability to spread information about a particular topic isn’t just limited to how many people you can call on the … Continued