It’s Trade Show Season: It’s More Than a Giveaway!

Trade show season is a prime opportunity for businesses to showcase their talents, connect with potential clients, and stay on top of industry trends. However, success at trade shows doesn’t happen by chance– not with a cute giveaway. It requires … Continued

SweetWater’s Word for 2024

At SweetWater, we’ve embraced one impactful trend gaining popularity: setting a “Word for the Year.” This practice of choosing a word creates a sense of cohesion and helps align our goals under a unifying theme to create a baseline for … Continued

Creating a Sustainable Podcast

Guest post by Dr. Ryan Weber Many companies use podcasts to humanize their brands, connect with potential customers, and offer value-added content. For instance, Morgan Stanley’s Access and Opportunity podcast, which interviews people involved in inclusive innovation, has published 74 … Continued