ChurchStreet Family of Restaurants
Working with SweetWater has simplified my life. The team keeps me organized and on track so I don’t have to worry about branding, event promotion, or social media. With SweetWater, I have a whole team of marketers focused on growing my business, and I can get back to what I do best.
– Stephanie Mell, Owner
The ChurchStreet Family grew from one small wine shop on Church Street, to eight signature restaurants and bars in a short amount of time. The owners needed a way to market each of their unique locations while also promoting their larger brand.
After meeting with owners Matt and Stephanie, Sweetwater created an integrated branding campaign to refresh the look and feel of ChurchStreet Family, providing updated branding guidelines for the parent company while also preserving the unique vibe of each location.
Through this campaign, the SweetWater team created an overarching logo for ChurchStreet Family, as well as developing a centralized website to let visitors learn more about the parent company and individual restaurants. SweetWater also provided a newsletter template, social post template, print ads, and billboards to promote the brand consistently across all channels.