SweetWater Marketing Generates Buzz for Get It Right

The 2016 American Football Coaches Association (AFCA) convention in San Antonio, Texas was an all-out blitz for Get It Right Enterprises recently. SweetWater was proud to be working with the software entrepreneurs to create buzz for their referee and coach training program Get It Right®. More than 6,000 coaches and athletic directors attend the four-day annual event, providing great exposure for the product.

Among the many in attendance included legendary coaches like Johnny Majors, former all-American football player and University of Tennessee coach, and Jack Lengyel who was portrayed by Matthew McConaughey in the movie We Are Marshall.

SweetWater supported the Get It Right presentation at the event, encouraging attendees to stop in for a live demonstration of the football variant of the Get It Right software. The interactive training software enables officials, coaches, and student athletes to learn the rules of the game through 3D training simulations. Convention attendees were interested in seeing how such insight can positively impact the way referees make decisions during the game as well as how they can make the game safer for athletes.

The few days spent at the AFCA convention brought great success. Get It Right generated a lot of buzz and made new networking connections. SweetWater helped develop the campaign strategy, create the social media and press campaigns for the week, and also provide onsite support for the show. If you’re interested in what SweetWater can do to help tackle your next event, contact us at hi@sweetwaterglobal.com or (256) 617-2092.

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