Kindness Matters- Creating Loyal Customers

Today’s society is connected more now than ever before. With the incredible technology of the 21st century, we have the world at our fingertips. Communication and information can be received at the drop of a hat. 

Yet, despite all the connectivity within our grasp, we are starved for genuine authenticity and true kinship. We have forgotten about that beautiful gem, kindness.

People Share Positive Experiences

It’s easy to get so wrapped up in the noise in our daily lives that we forget to truly connect, to communicate, to smile, to pass on some kindness. When we do experience a genuine interaction with someone, we rave about it to anyone who will listen. 72% of people share positive experiences they’ve had. Let me say that again-72%!! Word of mouth goes a long way. Especially when you’re trying to create a client base.

72% of people share positive experiences they’ve had.


Think back to a time you had an appointment meeting someone new. How did it go? How was the connection? Did you feel that the person was trustworthy? Were they kind, or did you feel slighted? These questions are important because building your client base requires consistent authenticity.

Word of Mouth is Powerful

Let’s say you recently had a chiropractic appointment in a new office and immediately felt a genuine connection with the chiropractor. She took her time. She also listened to and heard you (there is a difference). She was authentic. Do you know what she ultimately did? She built a relationship with you and established trust. And because of that you are loyal, and will tell everyone who will listen how they should seek her out if they need chiropractic care. That’s how powerful word of mouth is.

Understand First, then Be Understood

Now, imagine if you had had a negative experience. The polarity works to a company’s detriment as well. Stephen Covey’s, 7 Habits of Highly Successful People, lists habit number 5 as, “Seek First to Understand, Then to be Understood.” We live in a society that runs opposite of that. People are desperate to be heard and understood FIRST. Your client needs to be understood. That’s exactly what the chiropractor did. She heard you. She was kind, and in turn, created a longstanding relationship. She sought first to understand.

Remember that kindness matters. It goes a long way. It builds trust. Trust, in turn, builds relationships. Relationships build clients. Clients build more clients, and thus, your bottom line. For more information and tips on how to build your client base, download our free eBook at

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