Do you remember yourself as a high school freshman? You probably put a lot of thought into how others perceived you. You chose clothes that made you seem tough, cute, or athletic depending on your preferences. Maybe you joined the drama club or the basketball team. The way we dress, how we spend our time, and the way we treat other people all tell the world about our personal identity. Brands also use a combination of visuals, messaging, and customer interactions to create their own brand identity.
What is brand identity?
According to HubSpot, brand identity is “the personality of your business and a promise to your customers.” This includes your product or service and your logo (and other visual elements). However, it also includes how you communicate your offer to potential customers and how people feel when they engage with your brand.
Why does your company need a brand identity?
If you’re not clear on your brand’s identity, you may leave customers feeling confused or unsure about your company. Intentionally choosing your brand’s personality and presenting it to the world helps you attract more of the customers you want to serve. It also helps you make decisions that align with your brand’s mission and vision. This allows your company’s actions to match its message. After all, a company’s unique identity also includes the impression it leaves on its customers. Sometimes you control the message, and sometimes you don’t.
What is your unique identity?
Start by identifying your mission (what you do), vision (how you see the future), and how you solve your ideal customer’s problem. Next, define what sets you apart from the competition. With these things in mind, you can choose brand colors, a logo, and marketing strategies to grow customer loyalty. It may sound complicated, but we’ve found some great resources to help you get started.
Here are our 5 favorite branding resources:
- Brand Identity: How to Develop a Unique & Memorable Brand in 2022 from HubSpot – This article includes a detailed definition of brand identity and 7 strong examples.
- How to create a strong brand identity from Canva – This post explains how to do market research when developing your brand’s personality. It also gives great design and marketing tips that you can apply right away.
- What is Brand Identity? And How to Create a Unique and Memorable One in 2022 from crowdspring – This post highlights the difference between your logo and your brand. It also gives tips on how to incorporate your unique identity into your marketing.
- What is brand identity? And how to develop a great one from 99designs – This article gives a solid overview of brand identity with a strong emphasis on design and visual representation of your brand.
- Getting To Know You: Using Brand Identity In Marketing from creatopy – This post includes steps for building a brand and tips for increasing customer loyalty.
Are you ready to reach more of the customers you’re meant to serve? Let the team at SweetWater help you get started right away! Contact us today to learn more.